Destination branding & social media : developing theoretical propositions for the state of Jammu & Kashmir
Insha Amin, Anish Yousaf and Anil Gupta
| Year of publication: |
2018
|
|---|---|
| Authors: | Amin, Insha ; Yousaf, Anish ; Gupta, Anil |
| Published in: |
Journal of world economic review. - New Delhi : Serials Publ., ISSN 0973-4368, ZDB-ID 2467379-1. - Vol. 13.2018, 1, p. 39-50
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| Subject: | Branding | Destination Branding | Social media | Jammu & Kashmir | Tourism | Markenführung | Brand management | Social Web | Social web | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Tourismus | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011992412