Destination image : a consumer-based, big data-enabled approach
Lina Zhong, Alastair M. Morrison, Chengjun Zheng and Xiaonan Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhong, Lina ; Morrison, Alastair M. ; Zheng, Chengjun ; Li, Xiaonan |
| Subject: | Destination image | Content analysis | Social network analysis | User-generated content | Big data mining | Domestic tourism | Data Mining | Data mining | Destinationsmanagement | Destination management | Social Web | Social web | Soziales Netzwerk | Social network | Big Data | Big data | Markenimage | Brand image | Bibliometrie | Bibliometrics | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Tourismus | Tourism |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-04-2022-0190 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014323005