Destination's Attributes on Tourists' Satisfaction at Sacred Areas of Anuradhapura in Sri Lanka

This explorative research study was conducted to identify the destination’s attributes of international tourists’ satisfaction in Anuradhapura sacred areas under the discipline of destination marketing. Through the sound literature, eight determinants were identified as the independent variable to describe destinations attributes and tourists’ satisfaction was considered as dependent variable. Population of the study has identified based on the number of tourists visited Anuradhapura sacred areas in 2014, and convenient sampling technique was facilitated to identify research sample as representative. Well developed research questionnaire was facilitated to collect tourists’ preferences being aligning to four research hypotheses. At the finding of the study, tourists’ awareness about scared places at Anuradhapura area was very poor level, and regarding to tourists satisfaction, except Infrastructure facilities, other all variables were significantly affected to change tourists’ satisfaction. Tourists Country of origin, Marital status, Sex, Age category, Income, Occupation, Religion, and Knew destination through (promotion), are the geo-demographic factors have shown significant association with tourists satisfaction., According to the results, it can be recommended to upgrade the existing facilities such as attraction, entertainment, education, infrastructure, and festival and event; and to enrich destinations’ promotion, and mange pricing system, practiced by destinations and its stakeholders