Destination segmentation : a recommended two-step approach
Aaron Tkaczynski, Sharyn Rundle-Thiele, and Narelle Beaumont
| Year of publication: |
2010
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|---|---|
| Authors: | Tkaczynski, Aaron ; Rundle-Thiele, Sharyn ; Beaumont, Narelle |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 49.2010/11, 2, p. 139-152
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| Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Marktsegmentierung | Market segmentation | Stakeholder | Clusteranalyse | Cluster analysis | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978649