Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Bruce D. Weinberg; Ko de Ruyter; Chrysanthos Dellarocas; Michael Buck; Debbie Isobel Keeling
| Year of publication: |
2013
|
|---|---|
| Authors: | Weinberg, Bruce D. ; Ruyter, Ko de ; Dellarocas, Chrysanthos ; Buck, Michael ; Keeling, Debbie Isobel |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 4, p. 299-310
|
| Subject: | Collaborative community | Social business | Social media | Expressive individuality | Transformation | Dell | Social Web | Social web | Sozialwirtschaft | Social economy | Web 2.0-Technologien | Web 2.0 technologies | Soziales Netzwerk | Social network | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242269