Details and big pictures : consumer use of actual prices and price images when choosing a store
Carlos Lourenço, Els Gijsbrechts
| Year of publication: |
[2022] ; This version: April 2015
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|---|---|
| Authors: | Lourenço, Carlos ; Gijsbrechts, Els |
| Publisher: |
Lisbon : ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa |
| Subject: | Retail store choice | store price image | consumer learning | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade |
| Extent: | 1 Online-Ressource (circa 53 Seiten) Illustrationen |
|---|---|
| Series: | Working papers. - [Lisbon) : [ISEG, School of Economics & Management, University of Lisbon, Department of Economics], ISSN 2183-1815, ZDB-ID 2876745-7. - Vol. WP 2022, 02 DE/SOCIUS |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013259329