Detecting attitude change with the implicit association test

The Implicit Association Test and its variants have become pervasive measures of attitudes in a variety of domains and contexts. In two experiments, the authors provide evidence that a recent variant, the Personalized IAT developed by Olson and Fazio (2004) may more accurately detect changes in personal attitudes than the conventional Traditional IAT devised by Greenwald, McGhee, and Schwartz (1998).

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Year of publication:	2008-04-25
Authors:	CZELLAR, Sandor ; FAZIO, Russell H.
Institutions:	HEC Paris (École des Hautes Études Commerciales)
Subject:	attitudes \| attitude change \| implicit attitude measures \| IAT

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Extent:	application/pdf
Series:	Les Cahiers de Recherche.
Type of publication:	Book / Working Paper
Language:	English
Notes:	The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 888 32 pages
Classification:	M14 - Corporate Culture; Social Responsibility
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005011695