Detecting customer trends for optimal promotion targeting
Lennart Baardman, Setareh Borjian Boroujeni, Tamar Cohen-Hillel, Kiran Panchamgam, Georgia Perakis
| Year of publication: |
2023
|
|---|---|
| Authors: | Baardman, Lennart ; Boroujeni, Setareh Borjian ; Cohen-Hillel, Tamar ; Panchamgam, Kiran ; Perakis, Georgia |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 25.2023, 2, p. 448-467
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| Subject: | approximation algorithms | demand modeling | instrumental variables | promotion optimization | promotion targeting | retail operations | Verkaufsförderung | Sales promotion | Theorie | Theory | Einzelhandel | Retail trade | Algorithmus | Algorithm | IV-Schätzung | Instrumental variables | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2020.0893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014301999