Determinant of intention to use search engine advertising : a conceptual model
Hamed Jafarazdeh; Aybüke Aurum; John D’Amba; Babak Abedin
| Year of publication: |
2013
|
|---|---|
| Authors: | Jafarazdeh, Hamed ; Aurum, Aybüke ; D’Amba, John ; Abedin, Babak |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 9.2013, 3, p. 22-38
|
| Subject: | Click Fraud | Direct Factors | Indirect Factors | Paid Search | SEA Adoption | Search Engine Advertising (SEA) | Sponsored Search | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Betrug | Fraud |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010188856