Determinanten des Employer Branding in deutschen Unternehmen : ein neoinstitutionalistischer Erklärungsansatz
Matthias Baum; Lena Gsell; Rüdiger Kabst
| Alternative title: | Determinants of employer branding in German enterprises |
|---|---|
| Year of publication: |
2012
|
| Authors: | Baum, Matthias ; Gsell, Lena ; Kabst, Rüdiger |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 72.2012, 3, p. 235-253
|
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Personalbeschaffung | Recruitment | Arbeitskräftepotenzial | Labour force | Neue Institutionenökonomik | New institutional economics | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009539647