Determinantes de la intención de uso de Facebook en el proceso de decisión de compra
Francisco Javier Miranda González, Sergio Rubio Lacoba, Antonio Chamorro Mera, Sandra Maria Correia Loureiro
| Alternative title: | Determining factors of the intended use of Facebook in the purchase decision process |
|---|---|
| Year of publication: |
Enero/Abril 2015
|
| Authors: | Miranda González, Francisco Javier ; Rubio Lacoba, Sergio ; Chamorro Mera, Antonio ; Loureiro, Sandra Maria Correia |
| Published in: |
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE. - Barcelona [u.a.] : Elsevier Espãna, ISSN 1135-2523, ZDB-ID 2838536-6. - Vol. 21.2015, 1, p. 26-34
|
| Subject: | Facebook | Technology acceptance model | Social influence | Perceived usefulness | Flow model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.1016/j.iedee.2014.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011592502