Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
| Year of publication: |
2007
|
|---|---|
| Authors: | Petrovici, Dan ; Marinov, Marin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 3, p. 307-326
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