Determinants and consequences of firms' perception by investors, consumers, and executives
vorgelegt von M.Phil. Florens Focke, Aschaffenburg ; Referent: Prof. Dr. Stefan Ruenzi, Korreferent: Prof. Dr. Erik Theissen
| Year of publication: |
2016
|
|---|---|
| Authors: | Focke, Florens |
| Other Persons: | Ruenzi, Stefan (degree supervisor) ; Theissen, Erik (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Mediale Berichterstattung | Media coverage | Investor Relations | Investor relations | Firmenimage | Corporate reputation | Markenimage | Brand image | Managervergütung | Executive compensation | USA | United States | Öffentlichkeitsarbeit | Image | Wirtschaftsberichterstattung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 236 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universität Mannheim, 2016 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583648