Determinants and mediators of the intention to upgrade the contract in buyer-seller relationships
Marco Visentin; Daniele Scarpi
| Year of publication: |
2012
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|---|---|
| Authors: | Visentin, Marco ; Scarpi, Daniele |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 7, p. 1133-1141
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| Subject: | Investitionsgüterindustrie | Capital goods industry | B-to-B-Marketing | Business-to-business marketing | Motivationstheorie | Motivation theory | Vertragstheorie | Contract theory | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683358