Determinants and outcomes of brand hate
Sabrina M. Hegner, Marc Fetscherin and Marianne van Delzen
| Year of publication: |
2017
|
|---|---|
| Authors: | Hegner, Sabrina ; Fetscherin, Marc ; Delzen, Marianne van |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 1, p. 13-25
|
| Subject: | Brand avoidance | Brand relationships | Brand hate | Brand retaliation | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2016-1070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666411