The Determinants of Choice Set Structure in High-Technology Business Markets - Shows the effects of past relationships, outside consultants, and situational variables on the size and composition of choice sets in high-technology business markets
| Year of publication: |
1999
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| Authors: | Patterson, Paul G. ; Dawes, Philip L. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 4, p. 395
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