Determinants of Customer-Perceived Service Quality in Fast-Food Restaurants and Their Relationship to Customer Satisfaction and Behavioral Intentions - A modified SERVPERF instrument is used to examine the relationships among service quality and other quality attributes.
| Year of publication: |
2008
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|---|---|
| Authors: | Qin, Hong ; Prybutok, Victor R. |
| Published in: |
Quality management journal : QMJ. - Milwaukee, Wis. : ASQC, ISSN 1068-6967, ZDB-ID 12271081. - Vol. 15.2008, 2, p. 35-50
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