Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Susmita Suggala, Bharati Pathak, Sujo Thomas
| Year of publication: |
2023
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| Authors: | Suggala, Susmita ; Pathak, Bharati ; Thomas, Sujo |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 2, p. 123-138
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| Subject: | customer relationship building | healthcare | relationship marketing | social media engagement | digital networks | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | Gesundheitswesen | Health care system | Soziales Netzwerk | Social network | Gesundheitsversorgung | Health care | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.129948 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310001