Determinants factors of the entry mode choice in diversification moves : an integrative framework
Luz Sánchez-Peinado; Artina Menguzzato-Boulard and María Ripollés-Melia
| Year of publication: |
2007
|
|---|---|
| Authors: | Sánchez-Peinado, Luz ; Menguzzato-Boulard, Artina ; Ripollés Meliá, María |
| Published in: |
Contemporary corporate strategy : global perspectives. - London : Routledge, ISBN 0-415-38595-4. - 2007, p. 43-60
|
| Subject: | Internationaler Markteintritt | International market entry | Diversifikation | Diversification | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003607921