Determinants for the commitment relationship maintenance between the alumni and the alma mater
Ilda Maria Pedro, Luis Nobre Pereira and Hélder Brito Carrasqueira
| Year of publication: |
January-June 2018
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| Authors: | Pedro, Ilda Maria ; Pereira, Luis Nobre ; Carrasqueira, Hélder Brito |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 28.2018, 1, p. 128-152
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| Subject: | Higher education institutions | alumni | image | satisfaction | commitment | structural equation modeling | Hochschule | Higher education institution | Strukturgleichungsmodell | Structural equation model | Hochschulfinanzierung | Higher education financing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Absolventen | Graduates | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2017.1314402 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886235