Determinants of advertising effectiveness : the development of an international advertising elasticity database and a meta-analysis
Sina Henningsen; Rebecca Heuke; Michel Clement
| Year of publication: |
2011
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|---|---|
| Authors: | Henningsen, Sina ; Heuke, Rebecca ; Clement, Michel |
| Published in: |
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V. - Göttingen : VHB, ISSN 1866-8658, ZDB-ID 2426376X. - Vol. 4.2011, 2, p. 193-239
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: |
Persistent link: https://www.econbiz.de/10009959008