Determinants of automobile purchase and branc choice in Ghana : multinomial logit approach
Kojo Mensah Sedzro; Godfred Amewu; Joseph Darko; Ezekiel Nii Noye Nortey and Julius B. Dasah
| Year of publication: |
2014
|
|---|---|
| Authors: | Sedzro, Kojo Mensah ; Amewu, Godfred ; Darko, Joseph ; Nortey, Ezekiel Nii Noye ; Dasah, Julius B. |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 19.2014, 4, p. 303-317
|
| Subject: | Automobile | brand-choice | customer behavior | Multinomial logistic model | Konsumentenverhalten | Consumer behaviour | Ghana | Kraftfahrzeug | Motor vehicle | Logit-Modell | Logit model | Kfz-Industrie | Automotive industry | Kfz-Markt | Automotive market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530786