Determinants of B2B e-marketplace adoption : an empirical study of Indian small firms
Pallavi Upadhyaya, P. Mohan, Manjunatha Prasad Karantha
| Year of publication: |
October-December 2017
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| Authors: | Upadhyaya, Pallavi ; Mohan, P. ; Karantha, Manjunatha Prasad |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 13.2017, 4, p. 55-69
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| Subject: | Adoption | B2B E-Business | E-Marketplace | Small Firms | SME | KMU | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Indien | India | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2017100104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764358