Determinants of brand equity for banking business application software products
| Year of publication: |
2004
|
|---|---|
| Authors: | Srivastava, Nidhi Varma ; Mookerjee, Amit |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 559787. - Vol. 28.2004, 1, p. 128-138
|