Determinants of brand relevance in a B2B service purchasing context
Mariana Gomes, Teresa Fernandes and Amélia Brandão (Faculty of Economics, University of Porto, Porto, Portugal)
| Year of publication: |
2016
|
|---|---|
| Authors: | Gomes, Mariana ; Fernandes, Teresa ; Brandão, Amélia |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 2, p. 193-204
|
| Subject: | Service | Determinants | Purchasing | Brands | Relevance | Business-to-business marketing | B-to-B-Marketing | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2014-0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486494