Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study
| Year of publication: |
2011
|
|---|---|
| Authors: | Iyer, Shobha G ; Banerjee, Bibek ; Garber, Lawrence L |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 28.2011, 3, 2, p. 809-824
|