Determinants of consumer behaviour in novice markets : the case of wine
Roberta Capitello, Lara Agnoli and Diego Begalli (Department of Business Administration, University of Verona, Verona, Italy)
| Year of publication: |
2015
|
|---|---|
| Authors: | Capitello, Roberta ; Agnoli, Lara ; Begalli, Diego |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 17.2015, 1, p. 110-126
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| Subject: | Customer satisfaction | Marketing | Behavioural intention | Research methods | Novice consumers | Decision-making process | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Wein | Wine | Marktforschung | Market research | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-07-2014-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418409