Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Year of publication: |
October 2016
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Authors: | Weisstein, Fei L. ; Kukar-Kinney, Monika ; Monroe, Kent B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4313-4320
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Subject: | Pay-what-you-want pricing | Brand familiarity | Virtual product experience | Anchor price | Purchase intentions | Online shopping | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Internet | Markenartikel | Brand |
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