Determinants of core value behavior in service brands
Helge Thorbjørnsen and Magne Supphellen
| Year of publication: |
2011
|
|---|---|
| Authors: | Thorbjørnsen, Helge ; Supphellen, Magne |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 1, p. 68-76
|
| Subject: | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | Kernkompetenz | Core competency | Arbeitsverhalten | Work behaviour | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009734