Determinants of customer loyalty : a study in the context of private label apparel stores in India
Chirag B. Rathod and Nishithkumar H. Bhatt
| Year of publication: |
2014
|
|---|---|
| Authors: | Rathod, Chirag B. ; Bhatt, Nishithkumar H. |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 1, p. 47-60
|
| Subject: | Indien | India | Beziehungsmarketing | Relationship marketing | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Bekleidung | Clothing | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367906