Determinants of customer loyalty in Kenya: does corporate image play a moderating role?
| Year of publication: |
2013
|
|---|---|
| Authors: | Tarus, Daniel Kipkirong ; Rabach, Nicholas |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-2731, ZDB-ID 24093877. - Vol. 25.2013, 5 (16.8.), p. 473-491
|