Determinants of customer patronage of fast food outlets in Benin City
Ugo Chuks Okolie, Idongesit David Udom
| Year of publication: |
2021
|
|---|---|
| Authors: | Okolie, Ugo Chuks ; Udom, Idongesit David |
| Published in: |
Journal of economics and management research. - Riga : [University of Latvia, Faculty of Business, Management and Economics], ISSN 2255-9000, ZDB-ID 3031072-6. - Vol. 10.2021, p. 74-99
|
| Subject: | Nigeria | service quality | brand image | customer value | customer patronage | fast food outlets | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Fast Food | Fast food | Markenimage | Brand image | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Schnellgastronomie | Fast-food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22364/jemr.10.05 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349637