Determinants of customers' intentions to use hedonic networks : the case of Instagram
Bahri-Ammari Nedra, Walid Hadhri, Mariem Mezrani
| Year of publication: |
January 2019
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|---|---|
| Authors: | Nedra, Bahri-Ammari ; Hadhri, Walid ; Mezrani, Mariem |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 21-32
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| Subject: | Instagram | Perceived pleasure | Social identity (cognitive, affective and evaluative) | Perceived ease of use | Intention to use | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Emotion | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980763