Determinants of e-brand attitude : a structural modeling approach
Maria Vernuccio; Camilla Barbarossa; Angelo Giraldi; Federica Ceccotti
| Year of publication: |
2012
|
|---|---|
| Authors: | Vernuccio, Maria ; Barbarossa, Camilla ; Giraldi, Angelo ; Ceccotti, Federica |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 6, p. 500-512
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| Subject: | Electronic Commerce | E-commerce | Website | Markenführung | Brand management | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009528852