Determinants of e-brand attitude: A structural modeling approach
| Year of publication: |
2012
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|---|---|
| Authors: | Vernuccio, Maria ; Barbarossa, Camilla ; Giraldi, Angelo ; Ceccotti, Federica |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 6 (9.4.), p. 500-513
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