Determinants of E-Commerce Strategy in Franchising: A Resource-Based View
| Year of publication: |
2013
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|---|---|
| Authors: | Perrigot, Rozenn ; Pénard, Thierry |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 17.2013, 3 (1.4.), p. 109-130
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