Determinants of electronic word-of-mouth on social networking sites about negative news on CSR
Year of publication: |
2021
|
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Authors: | Garcia de los Salmones Sanchez, Maria del Mar ; Herrero, Ángel ; Martínez, Patricia |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 171.2021, 3, p. 583-597
|
Subject: | eWOM | Facebook | Information value | Environmental consciousness | Social consciousness | Social Web | Social web | Virales Marketing | Viral marketing | Corporate Social Responsibility | Corporate social responsibility | Online-Marketing | Internet marketing |
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