Determinants of emplyer branding : a study of perceptions of IT engineering students in Chennai
R. Panchalan
| Year of publication: |
July-September 2015
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|---|---|
| Authors: | Panchalan, R. |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 13.2015, 3, p. 144-153
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| Subject: | Studierende | Students | Markenführung | Brand management | Indien | India | Wahrnehmung | Perception | Markenimage | Brand image | Ingenieurwissenschaft | Engineering | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528114