Determinants of factors for service quality excellence at dealer end leading to CRM - an AHP approach
Lalit Kumar Pothal and Sushanta Tripathy, Aishwarya Dash
| Year of publication: |
2022
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|---|---|
| Authors: | Pothal, Lalit Kumar ; Tripathy, Sushanta ; Dash, Aishwarya |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 28.2022, 1, p. 101-117
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| Subject: | AHP | analytical hierarchy process | CRM | customer relationship management | customer value | service quality | SERVQUAL | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | AHP-Verfahren | AHP approach | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Qualitätsmanagement | Quality management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2022.125739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234591