Determinants of firm size in the franchise distribution system : empirical evidence from the Spanish market
Year of publication: |
2011
|
---|---|
Authors: | Polo-Redondo, Yolanda ; Bordonaba-Juste, Victoria ; Palacios, Laura Lucia |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 170-190
|
Subject: | Franchising | Betriebsgröße | Firm size | Einzelhandelspreis | Retail price | Eigentümerstruktur | Ownership structure | Spanien | Spain |
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