Determinants of followers' purchase intentions toward brands endorsed by social media influencers : findings from PLS and fsQCA
Behzad Foroughi, Mohammad Iranmanesh, Mehrbakhsh Nilashi, Morteza Ghobakhloo, Shahla Asadi, Mana Khoshkam
| Year of publication: |
2024
|
|---|---|
| Authors: | Foroughi, Behzad ; Iranmanesh, Mohammad ; Nilashi, Mehrbakhsh ; Ghobakhloo, Morteza ; Asadi, Shahla ; Khoshkam, Mana |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 888-914
|
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507478