Determinants of golden locations in Chiang Mai city: A photographic approach with Binary Logit analysis

This study investigates determinants of golden locations in Chiang Mai city. It surveys 100 locations with 50 golden and 50 bad locations. It takes photographs of the locations and figures out the characteristics of them. It uses Binary Logit to classify between the golden and bad locations. The results reveal that being located near the road or street is a major factor of being the golden piece of land. Moreover, insufficiency of parking lots is also a signal of the golden location. In contrast, being located below the road or street and near pollutions definitely classifies bad locations.