Determinants of growth and decline in mobile game diffusion
Year of publication: |
2019
|
---|---|
Authors: | Yi, Jisu ; Lee, Youseok ; Kim, Sang-hoon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 363-372
|
Subject: | Mobile game diffusion | App life cycle | Hazard model | Attracting power | Holding power | Entertainment good | Mobile Anwendung | Mobile application | Computerspiel | Video game | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Spieltheorie | Game theory | Lebenszyklus | Life cycle |
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