Determinants of learner-centric brand equity for online universities in Gulf countries
Syed Aziz Anwar, M. Sadiq Sohail, Ahmed Ankit and Meera Al-Marri
| Year of publication: |
2024
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|---|---|
| Authors: | Anwar, Syed Aziz ; Sohail, M. Sadiq ; Ankit, Ahmed ; Al Marri, Meera |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 301-320
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| Subject: | brand | Brand equity | gulf countries | online universities | Arabische Golf-Staaten | Gulf countries | Markenimage | Brand image | Hochschule | Higher education institution | Markenführung | Brand management | Online-Marketing | Internet marketing | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1983689 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566972