Determinants of motion picture box office and profitability: an interrelationship approach
| Year of publication: |
2007
|
|---|---|
| Authors: | Hennig-Thurau, Thorsten ; Houston, Mark ; Walsh, Gianfranco |
| Published in: |
Review of Managerial Science. - Springer. - Vol. 1.2007, 1, p. 65-92
|
| Publisher: |
Springer |
| Subject: | Movie marketing | Inter-factor relationships | Movie stars | Reviews | Awards | Path analysis |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008515472