Determinants of online hotel booking intentions : website quality, social presence, affective commitment, and e-trust
Year of publication: |
2021
|
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Authors: | Amin, Muslim ; Ryu, Kisang ; Cobanoglu, Cihan ; Nizam, Ahmad |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 7, p. 845-870
|
Subject: | affective commitment | e-trust | Hotel website quality | online hotel intentions | social presence | Hotellerie | Hotel industry | Website | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Mitarbeiterbindung | Employee retention | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Emotion | Beziehungsmarketing | Relationship marketing |
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