Determinants of online purchase intention : a study of Emirati consumers
Bikramjit Rishi, Abdul Hadi M. Al Khasawneh
| Year of publication: |
2017
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|---|---|
| Authors: | Rishi, Bikramjit ; Al Khasawneh, Abdul Hadi M. |
| Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 2.2017, 3, p. 200-214
|
| Subject: | online purchase intention | OPI | brand orientation | prior online purchase experience | POPE | impulse purchase orientation | IPO | quality orientation and online trust | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Markenimage | Brand image | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Börsengang | Initial public offering |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011858351