Determinants of Pay-Per-View Broadcast Viewership in Sports: The Case of the Ultimate Fighting Championship
| Year of publication: |
2013
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|---|---|
| Authors: | Tainsky, Scott ; Salaga, Steven ; Almeida Santos, Carla |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 27.2013, 1, p. 43-58
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