Determinants of private label attitude : predicting consumers’ brand preferences using psychographics
Stefanie Weiß
| Year of publication: |
2015
|
|---|---|
| Authors: | Weiß, Stefanie |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Handelsmarke | Store brand | Verbrauchereinstellung | Consumer attitudes | Lebensmitteleinzelhandel | Food retailing | Deutschland | Germany | Österreich | Austria | Schweiz | Switzerland |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XV, 143 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Krems, Fachhochsch., Masterarbeit |
| Notes: | Literaturverz. S. 103 - 111 |
| ISBN: | 978-3-658-08671-8 ; 978-3-658-08672-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497650