Determinants of purchase intention among live streaming shoppers : the roles of technology readiness, social presence, and perceived value
Pei-Ju Chao, Yu-Huei Cheng, Chi-Hua Li, and Ming-Chia Hsieh
| Year of publication: |
2022
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|---|---|
| Authors: | Chao, Pei-Ju ; Cheng, Yu-Huei ; Li, Chi-Hua ; Hsieh, Ming-Chia |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6940, ZDB-ID 2113041-3. - Vol. 23.2022, 3, p. 187-205
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| Subject: | Live streaming | online social networking services | purchase intention | social presence | technology readiness | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10599231.2022.2103753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417019